Posted on July 10th, 2010 by JJR
Nothing is worse than a piece that tries heroically for the hearty laugh but stumbles when it’s reaching for the funny bone.
Filed under: Insights & Opinions, Jack's Portfolio | No Comments »
Posted on February 19th, 2010 by JJR
After over forty years of writing and producing all types of marketing communications materials–and at the same time working as a belly-to-belly sales rep–I had an epiphany: I would rather make people laugh than make them buy stuff.
Filed under: Insights & Opinions, Jack's Portfolio, Personal Stuff, Writing Technique | No Comments »
Posted on December 28th, 2009 by JJR
Christmas Brag-Letter Time is a gentle satire.
Filed under: Jack's Portfolio, Writing Technique | No Comments »